A+E designed a custom measurement solution for Retail Brand A that proved incremental retail sales (lower funnel) driven by exposure to ads on A+E cross-platform properties. Below is a snapshot of the highest performing audience segment, medium buyers, and the areas where A+E generated incremental retail sales within that audience.
The campaign generated an additional +8.05k converters and +$3.4M in total sales from medium buyers, along with significant increases in incremental transactions and sales per transaction.
Source: 605 Viewership, FreeWheel, and Affinity Data. Except where other otherwise noted, displayed viewership data is reported at the household level reflective of Live+7 viewing. All measurements are projected to the national TV footprint. Viewership Dates: October 7-Decembember 23, 2023 (linear); October 7-January 6, 2024 (programmatic). Measurement Dates: October 7,2023-January 6, 2024
