A+E Media Drives Incremental Attention with Pharma Brand X
Pharma Brand X was interested in understanding “eyes-on-screen” attention to their ad campaigns on A&E, HISTORY and Lifetime. A+E partnered with a leading attention measurement provider to not only measure the campaigns, but substantially out-perform cable benchmarks.
TVision: Linear P18+ C3 cable benchmark
A+E Pharma Campaign Drives More Doctors Visits & RX Fills
Pharma Brand Y aimed to measure Doctors Visits and RX fills as key business outcome KPIs. The A+E campaign drove:
Source: Crossix, conversions made up to 3 months post-exposure
