A+E’s PerforMAX Campaign Drives Foot Traffic and Awareness for QSR Z

QSR Brand Z aimed to measure awareness (upper funnel) and foot traffic (lower funnel) as key business outcomes KPIs. By partnering with A+E and leveraging our PerforMAX tool, media on A+E drove the following increases:

Source: comScore Brand Survey Lift, Survey Field Dates: 9/15/24-12/31/24.
Source: InMarket Foot Traffic- A+E Networks TV LCI, A+E, Campaign Period: 10/1/24-12/31/24, Measurement Period: 10/1/24-1/14/25.