A+E’s Overlay Unit appears over your brand’s commercial creative, driving home brand messaging and dynamic features that help viewers get the most out of their commercial experience. An Overlay Unit features custom animations directly over your brand’s commercial creative, so it can’t be missed, highlighting intel important to viewers such as: geo-locators, product offers & deal codes, countdowns and creative viewer interactivity. Overlays can also drive viewers to click out or scan out to your brand’s site, making it a shoppable experience.

‍