Wounded Warrior Project partnered with The HISTORY Channel to produce two custom spots. The first one featured veteran and Wounded Warrior Project’s CEO Mike Linnington discussing the organization’s mission, and the other featured Wounded Warrior member Chris Hoff sharing his personal story. These spots aired across linear along with curtain raisers and tune-ins for HISTORY’s Veterans Day programming. Extended versions of the spots were posted across HISTORY’s social channels. The campaign also included our first partnership with the History This Week podcast.