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CTV Unit and Digital Series
PARTNERSHIP GOALS
POSITION RHODE ISLAND AS A MUST-VISIT DESTINATION THROUGH ITS RICH HISTORY AND CULTURAL HERITAGE
INSPIRE TRAVEL CONSIDERATION BY BRINGING RHODE ISLAND’S STORIES TO LIFE THROUGH EDUCATIONAL STORYTELLING
DRIVE HIGH-ENGAGEMENT, MEASURABLE PERFORMANCE ACROSS DIGITAL, SOCIAL, AND CTV PLATFORMS
THE SOLUTION

Visit Rhode Island partnered with HISTORY as a multi-year sponsor of History Honors 250, the network’s marquee initiative commemorating 250 years of the United States. Leveraging HISTORY’s trusted voice and expansive platform, the partnership brought Rhode Island’s pivotal role in American history to life through interactive CTV experiences, original digital storytelling, editorial integrations, and social amplification. Together, these touchpoints educated audiences, sparked curiosity, and positioned Rhode Island as a destination where history, culture, and discovery converge.

CAMPAIGN HIGHLIGHTS

HISTORY HONORS 250 INTEGRATION

Featured placement on the History Honors 250 site

Sponsored HISTORY articles highlighting Rhode Island’s historical significance and cultural heritage

Sponsored History Honors 250 linear short form content  

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INTERACTIVE CTV TRIVIA EXPERIENCE

Custom CTV trivia unit inviting viewers to test their knowledge of Rhode Island history

Scannable QR code driving to a sweepstakes for a chance to win a free trip to Rhode Island

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CUSTOM DIGITAL SERIES

Six-episode video series spotlighting Rhode Island’s rich history and cultural milestones

Distributed across HISTORY sites and apps for broad digital reach

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CUSTOM SOCIAL CONTENT STRATEGY

Social promotion of the digital series and sponsored editorial content

Interactive trivia questions and sweepstakes drivers to encourage participation and sharing

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FAST CHANNEL PRESENCE

Sponsored FAST IDs on the HISTORY 365 FAST channel

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CAMPAIGN CREATIVE

Custom “More to History” Video

Interactive CTV Trivia Unit

Social Trivia Quiz

CAMPAIGN RESULTS

Bringing history to life; transforming cultural storytelling into travel inspiration​

Source: HISTORY Makers Panel Study, 8/11/24 - 8/26/25. Base: A18+ Intend to take a trip in U.S. within next 12 months (n=229). Survey responses captured following exposure to the content: Custom spots, interactive CTV ad and editorial article. All values reflect top 2 box results (strongly/somewhat agree or very/somewhat likely). ​​ ​ Social: ListenFirst, A+E Meta Ad Manager, TikTok Business Manager, Meta Business Manger, TikTok Analytics, Meta Analytics. Flight 6/20/2025 – 9/13/2025​​ Note: Facebook editorial paid promotion from start date through 9/30 ​​
CAMPAIGN RESULTS

Bringing history to life; transforming cultural storytelling into travel inspiration​

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Source: HISTORY Makers Panel Study, 8/11/24 - 8/26/25. Base: A18+ Intend to take a trip in U.S. within next 12 months (n=229). Survey responses captured following exposure to the content: Custom spots, interactive CTV ad and editorial article. All values reflect top 2 box results (strongly/somewhat agree or very/somewhat likely). ​​ ​ Social: ListenFirst, A+E Meta Ad Manager, TikTok Business Manager, Meta Business Manger, TikTok Analytics, Meta Analytics. Flight 6/20/2025 – 9/13/2025​​ Note: Facebook editorial paid promotion from start date through 9/30 ​​

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