Built around a unified, social-first storytelling approach, Unilever’s Vaseline and Lifetime partnered to spotlight skin care through playful, relatable narratives rooted in confidence, romance, and self-expression. A series of three complementary influencer-led executions came together to form a cohesive campaign—blending premium production with Lifetime’s deep audience connection to authentically showcase Vaseline’s core product benefits. Distributed across Lifetime and talent social platforms, the campaign fused beauty, culture, and entertainment into memorable moments that resonated with the empowered, social-savvy Lifetime woman. Vaseline recognized the initiative as a strong example of modern brand storytelling—demonstrating how culturally relevant content can drive meaningful engagement and elevate brand connection at scale.

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Vaseline Gel Oil “Glow Getter” starring Shalom Blac An intimate, day-in-the-life story showcasing how Vaseline Gel Oil fuels confidence, individuality, and undeniable glow.

Vaseline Gel Oil “Glowtime” starring Audrey Trullinger A playful mini-thriller that turns intrigue into engagement, revealing Vaseline shimmer oil as the secret behind everyday red-carpet radiance.

Vaseline Lotions “The Player Who Performed” starring Justin & Marshall Glaze A charming, romance-driven meet-cute featuring real-life cousins Justin Glaze and Marshall Glaze that brings Vaseline’s “Don’t Play, They Perform” message to life.

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