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Military Programming Integration
Built surrounding Veteran's Day timing, The HISTORY Channel and USAA came together to honor the courage, sacrifice, and resilience of America’s elite Special Operations Forces through The Warfighters: Battle Stories. USAA was seamlessly integrated into the program’s introduction, hosted by COL (Ret.) Gus Huerter, U.S. Army, setting the stage before the documentary transitioned into raw first-person accounts, archival footage, and cinematic recreations that brought authentic battlefield stories to life. A robust multiplatform strategy amplified the premiere with on-air marketing elements and social amplification. The campaign was further elevated by earned media coverage, including The New York Times and Cynopsis, positioning The Warfighters as a meaningful tribute to those who serve and a powerful extension of USAA’s century-long mission to support the military community.
MILITARY PROGRAM INTEGRATION SURROUNDING VETERAN'S DAY
Presented by USAA, The Warfighters: Battle Stories delivered a powerful two-hour military program honoring America’s elite Special Operations Forces
Seamless brand integration within the program’s opening, hosted by COL (Ret.) Gus Huerter, U.S. Army, authentically aligned USAA’s mission with the documentary’s storytelling
ON-AIR SUPPORT
Robust on-air marketing support including a curtain raiser, taggable promos, and brand bridges to drive awareness and tune-in
Strategic amplification across linear to maximize reach around the premiere
SOCIAL AMPLIFICATION
Organic HISTORY Channel Instagram post supporting the premiere
USAA amplification through social re-share, extending reach and reinforcing brand alignment with the military community
EARNED MEDIA EXPOSURE
Earned press coverage in The New York Times and Cynopsis, elevating the partnership’s visibility and cultural relevance
Positioned The Warfighters as a meaningful national tribute and a powerful extension of USAA’s brand purpose
RESEARCH MEASUREMENT
Strong research results demonstrated meaningful audience engagement and positive brand impact
Measurement included awareness metrics, and brand attribute indicators validating the effectiveness of the partnership
USAA x Warfighters Integration Intro
USAA x Warfighters Taggable Promo for Social
From service to honoring; amplifying the voices of those who serve through authentic storytelling.
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From service to honoring; amplifying the voices of those who serve through authentic storytelling.
