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Cross-Platform Shoppable Advertising
PARTNERSHIP GOALS
Execute an interactive campaign across digital and linear platforms that leverages the It's a Wonderful Lifetime tentpole audience.
Drive conversions to SharkClean.com via QR codes and CTA buttons that provide a seamless transition for Lifetime viewers.
THE SOLUTION

To break through the holiday shopping clutter, Shark teamed up with Lifetime to create a unique, cross-platform shoppable experience to air in It’s a Wonderful Lifetime programming. This partnership featured interactive commercials, in-program messaging and CTV units displaying QR codes and call-to-action buttons, driving viewers to a designated landing page where they could shop Shark air purifiers directly.

CAMPAIGN HIGHLIGHTS

CTV DIGITAL INTERACTIVE AD

QR codes and CTA buttons driving audience to shop SharkClean.com

TV SHOPPABLE VIDEO AD

:30 and :15 ads including QR code to shop SharkClean.com

SHOPPABLE IPM

In-program messaging with Shark logo and QR code driving to SharkClean.com

CAMPAIGN CREATIVE

:15 Shoppable (QR) Shark Air Purifier Ad

:30 Shoppable (QR) Shark Air Purifier Ad

CAMPAIGN RESULTS

Research showed that brand favorability and purchase consideration grew significantly for people in-market for air purifiers after exposure to the cross-platform campaign.

Source: DISQ Brand Lift Study.

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