Timed to Lifetime’s highly anticipated holiday programming, Ritz partnered with It’s a Wonderful Lifetime to seamlessly integrate the brand into festive storytelling across linear, digital, and social platforms. Anchored by a virtual product integration within the Lifetime Original movie Mistletoe Match, the campaign extended beyond the screen through interactive shoppable ad units and custom holiday social content. Together, these elements positioned Ritz as an essential part of holiday entertaining—driving engagement, consideration, and performance throughout the consumer journey.