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Movie-Inspired Creator Content
PARTNERSHIP GOALS
AMPLIFY CAMPAIGN REACH AND CULTURAL RELEVANCE THROUGH INFLUENCER-LED SOCIAL CONTENT
INTEGRATE BEAUTY-DRIVEN CONTENT SEAMLESSLY WITH LIFETIME MOVIE PREMIERES
ELEVATE MAYBELLINE BRAND AND PRODUCT VISIBILITY
THE SOLUTION

Built around the premieres of Tempted By Love and Forever, Lifetime and Maybelline came together to celebrate romance, beauty, and self-expression through a dynamic, multi-platform partnership. The campaign brought storytelling to life with Maybelline-powered “Date Night” makeup looks created by top beauty influencer MakeupbyShayla, inspired by the films and shared across TikTok and Instagram to drive cultural conversation and fan engagement. Additional momentum came from Facebook scene lifts and Maybelline’s sponsorship of Lifetime’s Black Romance playlist, featuring premium branding across digital and e-newsletters. On-air support included tagged tune-ins, curtain raisers, and ongoing lower-third IPMs —seamlessly fusing beauty, entertainment, and audience passion points into a cohesive, high-impact launch.

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CAMPAIGN HIGHLIGHTS

MULTI-PLATFORM ROMANCE & BEAUTY INTEGRATION

Strategic alignment with the premieres of Tempted By Love and Forever to authentically connect Maybelline with Lifetime’s romance storytelling

Brand presence designed to celebrate beauty, confidence, and self-expression within culturally relevant narratives

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INFLUENCER-LED BEAUTY CONTENT

Maybelline-powered “Date Night” makeup looks created by top beauty influencer MakeupbyShayla

Film-inspired tutorials and short-form content distributed across TikTok and Instagram to drive engagement and social conversation

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DIGITAL & SOCIAL AMPLIFICATION

Facebook scene lifts leveraged to increase awareness and drive tune-in around key premiere moments

Maybelline sponsorship of Lifetime’s Black Romance playlist surrounding the Terry McMillan premieres to extend reach beyond linear viewing

Branded tiles, banners, pre-roll, and logo placement across digital and supporting e-newsletters

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ON-AIR BRAND INTEGRATION

Tagged :20 tune-ins and :10 curtain raisers surrounding both movie premieres

Sustained lower-third IPMs across Lifetime to reinforce brand presence and continuity

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CAMPAIGN CREATIVE

Shayla x Maybelline x Forever Social Video

Shayla x Maybelline x Tempted By Love Social Video

Maybelline x Lifetime Digital Experience

CAMPAIGN RESULTS

From romance to beauty inspiration; translating on-screen storytelling into meaningful brand resonance.

Box 1 Sources: META Business Manager, Horizon Media; Box 2 Source: Iterable; Box 3 Sources: Freewheel Analytics
CAMPAIGN RESULTS

From romance to beauty inspiration; translating on-screen storytelling into meaningful brand resonance.

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Box 1 Sources: META Business Manager, Horizon Media; Box 2 Source: Iterable; Box 3 Sources: Freewheel Analytics

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