Talent-Led Social Content
Drove reach and engagement through custom social content with Vivica A Fox
Created synergy between the brands, showcasing Vivica A. Fox getting ready with L’Oréal products for a movie watch party
Leveraged trusted talent with strong resonance among Gen X women
Shoppable Digital Integrations
Increased L'Oreal product discovery through a custom quiz on Lifetime's site
Shoppable CTV unit and co-branded quiz drove traffic directly to shop L'Oreal products
Lifetime Event Brand Sponsorship
Delivered high-impact brand visibility at Lifetime Holiday Movie premiere event
Custom Social Video With Vivica A. Fox
CTV Expand Unit With Shoppable Product Carousel
Trusted Lifetime talent drove L’Oréal Paris impact with GenX
Trusted Lifetime talent drove L’Oréal Paris impact with GenX
