Duck Dynasty’s return to A&E created a high-impact cultural moment, and the partnership solution was designed to allow Harbor Freight to align with that excitement in a meaningful and immersive way. Harbor Freight sponsored an exclusive Duck Dynasty: The Rewind playlist across A&E’s site and app, placing the brand at the center of a highly anticipated franchise revival. The integration spanned the full user journey, from a branded homepage tile driving discovery to persistent brand presence throughout the playlist and video player experience. Each mini-episode opened with a :30 Harbor Freight pre-roll, ensuring guaranteed exposure ahead of premium, fan-favorite content. By embedding the brand within an opt-in viewing experience tied to a major programming return, Harbor Freight benefited from repeated, high-quality touchpoints with a highly engaged audience. This approach positioned Harbor Freight as a supporter of iconic entertainment while maximizing visibility, memorability, and positive brand association during a marquee moment for A&E.