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Themed Episode Integration
2K and HISTORY partnered on a fully immersive episode takeover of Forged in Fire, transforming the series into a live-action extension of Marvel’s Midnight Suns. Every element of the episode, from the weapon challenges and tests to the set design, was custom-built to reflect the world, characters, and tone of the video game.
FULL EPISODE INTEGRATION
Contestants faced two custom weapon challenges inspired by the game: Blade’s Glaive and The Hunter’s Iconic Blades Themed weapon tests included the Fallen Hulk Smash and the Black Ash Bag Slice Contestants randomly drew branded Hero and Villain cards that altered challenge rules Marvel’s Midnight Suns Creative Director Jacob Solomon presented the final weapon challenge In-game footage was woven throughout the episode to reinforce gameplay and narrative
LINEAR PROMOTION
Custom-tagged tune-ins ran in the week leading up to the episode Custom brand bridges and IPMs (in-program lower thirds) aired during the episode
SOCIAL AMPLIFICATION
Promotional posts across HISTORY and Forged in Fire social platforms drove tune-in and awareness for the game
Episode Highlights
Social Video
Custom Tune-In Promo
Launching a new game through immersive storytelling that drives awareness and consideration
Launching a new game through immersive storytelling that drives awareness and consideration
